The Best British Christmas Adverts of 2016

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Last Updated on December 7, 2019 by Stefanie Hutson

Many businesses produce Christmas adverts, but the British have truly made it an art form – so much so, in fact, that people eagerly await the annual offerings of those companies known for having the best adverts. It's truly a shame that we don't get them on television in other countries, but at least we can enjoy them online. Below, I've gathered some of this season's holiday best. My personal favorite is the Waitrose bird commercial – let us know yours in the comments!


Waitrose Christmas Advert 2016: Home for Christmas

If I had to vote for just one, this Waitrose advert would be my favorite of this season. The harrowing journey of that one tiny bird is almost too much to take – and the end is so sweet!


John Lewis Christmas Advert 2016: Buster the Boxer

John Lewis is known for their highly emotional holiday adverts, which always seem to be either heartwarming or tearjerking (and sometimes both). This year, they've used CGI animals to capture pure, absolute Christmas morning joy.


London Heathrow Christmas Advert: Home for Christmas

This year marks the first year ever that London's Heathrow Airport has created its own Christmas advert, and they're off to a strong start.  The airport journey of two teddy bears is instantly relatable and so sweet.


Aldi Christmas Advert 2016: Kevin the Carrot

Aldi's Christmas advert is equal parts adorable, magical, and horrifying (when you think about the end Kevin will likely face, being hung in front of a reindeer). Still, one can't help but feel pleased he was able to achieve his goal of meeting Santa on Christmas Eve.


Burberry Christmas Advert 2016: The Tale of Thomas Burberry

Though Burberry is primarily known as a luxury brand these days, its beginnings were more practical and humble. Burberry's Christmas advert this year is practically a self-contained movie, telling the dramatic story of Thomas Burberry and his early days in the company.



Barbour Christmas Advert 2016: The Snowman & the Snowdog

Barbour's latest Christmas advert features an updated version of the classic story The Snowman, by Raymond Brigg.


Boots Christmas Advert 2016

This year, Boots offers a lovely tribute to those who work on Christmas day. The commercial shows several hardworking women receiving complimentary makeovers before being escorted to a festive early Christmas party.


Marks & Spencer Christmas Advert 2016: With Love From Mrs. Claus

This touching advert not only gives you that warm & fuzzy Christmas feeling, but it does a fantastic job of imagining what the relationship between a modern-day Mr. and Mrs. Claus might be like.


As more are released, we'll add them to the list. I still haven't seen anything from several of the major department stores and retailers, so I'm sure there will be others to come. What are your favorites so far?

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